Ads and Language: A Collocational Study of TV Advertisement Slogans

Saba Mariam; Haroon Shafique; Dr. Muhammad Waleed Butt

Authors

Saba Mariam PhD Scholar, University of Gujrat.
Haroon Shafique PhD Scholar, University of Gujrat.
Dr. Muhammad Waleed Butt Assistant Professor, Grand Asian University Sialkot, Punjab, Pakistan.

Keywords:

Marketing Language, Advertising Psychology, Collocation, Advertisement Slogans, Linguistic Influence, Language Manipulation

Abstract

Advertisements are part and parcel of our daily life which attacks our personal life. These ads make up our minds and they are a type of glass that provides a strong grounding ‘to like’ any product or ‘reject’ it. In this study, the researcher tries to prove that ads slogans become a part of our language, and it passes from one generation to the other. To collect data, the researcher used a test. Participants were divided into three age groups keeping gender in view as well. Ninety (90) participants filled that test, and the researcher analyzed it by applying the overall statistics. The results of the study show that advertisements manipulate our language and become a fundamental part of it. It is the elementary source of phrase and sentence structure understanding for students.