Digital Media Impact on Marital Satisfaction in Pakistan: A Socio-Psychological Analysis

Abstract

This study examined the relationship between digital media usage patterns, attachment styles, and marital satisfaction among Pakistani couples, extending previous research on relationship dynamics to contemporary digital contexts. A cross-sectional survey design was employed with married couples from urban Pakistan. Participants completed standardized scales measuring digital media usage patterns, adult attachment styles, relationship satisfaction, and demographic information. Data were analyzed using correlation analysis, multiple regression, and structural equation modeling to examine mediating relationships between variables. Results revealed that excessive social media use significantly predicted lower marital satisfaction among participants. Couples with secure attachment styles demonstrated greater resilience to digital media-related relationship stressors compared to those with insecure attachment patterns. Avoidant attachment styles mediate the relationship between problematic digital media use and decreased relationship satisfaction. Notable gender differences emerged, with females reporting higher levels of digital media-related relationship anxiety compared to males. The findings indicate that digital media usage patterns significantly influence marital satisfaction through attachment-related psychological mechanisms. These results suggest that culturally sensitive interventions focusing on healthy digital boundaries and enhanced communication skills may improve relationship quality among Pakistani couples navigating modern technological challenges in their marriages.